Mark Hughes

Designer, tinkerer, and curious problem-solver.

I enjoy creating digital experiences that feel effortless to use, working across UX, UI, visual design and occasionally illustration and helping teams turn complex ideas into simple, thoughtful solutions that make a genuine difference for users.

I'm a designer who enjoys both the strategy and the hands-on work. I like shaping journeys, running workshops, and digging into research just as much as building interfaces that are both elegant and practical. My process is grounded in curiosity and collaboration — understanding real user needs, testing assumptions, and bringing a design to life in a way that works beautifully in practice, not just on paper.

My background spans everything from product design and brand systems to content-heavy platforms and marketing campaigns. Along the way, I've developed a soft spot for design systems, prototyping in Figma, and finding that balance between creativity and structure that keeps a project moving smoothly. I care about inclusive, human-centred design: products that are accessible, functional and quietly confident. The best work, in my view, is design that doesn't draw attention to itself but simply makes life easier for the people using it.

When I'm away from the screen, I'm usually sketching, exploring the west coast of Scotland, or tinkering with small side projects. I've always believed that good ideas tend to show up when you're not looking directly for them.

What I do

  • UX & UI Design
  • Mobile & responsive design
  • App design
  • User flows
  • Wireframing & Prototyping
  • Leading design teams
  • Print Design
  • Illustration

Experience

UX/UI Team Lead

Serial Affinity

2020 – 2025

Senior Designer

Adeo Group

2019 – 2020

Lead Designer

Xedo Software

2014 – 2019

Designer & Illustrator

180Vita/PokerVIP

2012 – 2014

Graphic Designer

Barrhead Travel

2009 – 2012