Designing a mobile experience for smarter, risk-free betting

Tipday — iOS App UI

Tipday was launched in 2014 as a social, skill-based betting platform. It aimed to help users make more informed decisions, track their tipping performance, and follow others — from friends to professional tipsters — without ever placing a real-money bet.

The app allowed users to compete in mini-leagues, view stats, and monitor tipster rankings, creating a more accessible and gamified way to engage with sports predictions.

  • Mobile UI Design
  • Gamification & Leaderboard UX
  • Data-Driven UI
  • Rapid Interaction Design
  • Brand Consistency

My role: Designing a fast, focused mobile experience for sports tipsters

Following the launch of the Tipday website, I was brought in to design an iOS companion app. My focus was on helping users place tips quickly, stay engaged with their stats, and keep up with the leaderboards — all in a format optimised for mobile use.

Working with the product team, I created a clean UI that supported:

  • One-handed navigation and quick tipping
  • Real-time league updates and tipster leaderboards
  • Simple, digestible stats so users could track their form over time
  • A visual style that echoed the excitement of betting, without the pressure of real money on the line

The goal was to keep friction low and engagement high — creating an app that felt competitive and fun, but also approachable for users new to betting.

Tipday login
Tipday profile
Tipday expanded tip select
Tipday what's your tip
Tipday tip selected
Tipday top tipsters
Tipday matchups list
Tipday messages
Tipday promos