Scottish Golf
National Junior Framework
Scottish Golf is the national governing body for the sport of golf in Scotland, with the challenge of positioning the game as a more appealing sport for young people and changing the perception of golf clubs as a more welcoming and inclusive environment for juniors.
Integral to this was the delivery of the National Junior Framework structured around their six key pillars. Key to the framework was a site that would accessed by a number of audiences, including young golfers, and provide resources to clubs and schools.
Discovery
To start the process, I was involved with and led a number or workshops with the client to create user personas as well as improving our understanding of the user flows. Key to these journeys are the Six Pillars…
- Learn to Golf
- Golf in Schools
- Events & Competitions
- Funding & Support
- SafeGolf
- Education & Training
Design
Following these sessions and through ongoing discussions and frequent collaboration with the client, I created some initial paper sketches, and then a series of clickable wireframes and prototypes in Figma, allowing the client to experience a low fidelity version of the proposed solution while allowing for quick iterations based on feedback.
Once the Stakeholders were broadly happy with the proposed solution, the wireframes were expanded upon and the UI was added. Using the existing Scottish Golf branding, I created a simple design system that would ease design and also allow for a clear branding around each of the Six Pillars, as well as iconography related to each pillar.
