A simplified tuxedo rental journey for a nationwide charitable prom event
Night to Shine – Prom Rental
Night to Shine is a prom night experience sponsored by the Tim Tebow Foundation, created to celebrate children with special needs (aged 14 and up) in a red carpet event held around the world.
In partnership with the event, Promguy.com — ACS Group’s tuxedo rental site for young adults — offered discounted rental packages for all attendees. I was brought in to support the team developing the ordering site and design a simplified experience tailored to the needs of parents and guardians placing orders.
- User-Centred Design
- Accessible UI Design
- Brand Integration
- Collaboration with Development Teams
- Rapid Prototyping
- Purpose-Driven UX
My role: UI/UX design with a focus on accessibility and ease-of-use
Working alongside the development team, I helped design a clean, streamlined flow using the Tim Tebow Foundation’s branding. Given the audience, we removed non-essential elements like the outfit builder and reduced the number of steps in the ordering process.
Key changes included:
- Simplified colour selection (reduced options, clearer labelling)
- Removal of customisation features that could slow or confuse the process
- An overall design language that aligned with the warmth and celebratory tone of the Night to Shine event
The result was a more focused and accessible rental experience — reducing friction for users who may not be familiar with online formalwear rental.
A small screen prototype can be viewed here.
