Reimagining a neglected bridal brand as a modern mobile experience
Love The Dress — Mobile App UI
Love The Dress was originally set up to help brides-to-be find their perfect dress — cutting through industry jargon and connecting them with local stockists.
But by the time I joined Xedo, the site had been left dormant for some time, with dated UX and little brand presence.
I saw potential in reviving it as a dedicated mobile app — something that could offer a cleaner, more intuitive experience tailored to how users actually search for dresses today.
- UI Concept Development
- Mobile-First Design Thinking
- Visual Design
- Product Ideation
- Proactive Creative Thinking
- Competitor Research
My role: Conceptualising a refreshed UI with a mobile-first approach
As a piece of internal concept work, I explored what a modern Love The Dress app might look like. Drawing on previous research from other Xedo projects and common bridal user behaviours, I developed a set of mobile-first wireframes and high-fidelity screens focused on:
- Reducing overwhelming jargon
- Encouraging exploration over rigid filtering
- Making contact with local boutiques easy and immediate
The UI was kept clean, warm and intuitive, with a focus on elegant interactions that reflected the emotional nature of the task — choosing a wedding dress.
While this didn’t progress into a build, the concept was well received internally and helped inspire broader thinking around how Xedo could support users earlier in their wedding journey.
